As a photographer, maintaining a consistent social media presence is key to staying top of mind for potential clients. But let’s be real—some days, it feels impossible to come up with something to post. If you’ve ever stared at your screen wondering what to share, this guide is for you.
Here’s a 30-day content strategy designed to balance engagement and sales, so you can keep your feed fresh without scrambling for ideas.
Week 1: Behind-the-Scenes & Personal Connection
Building trust starts with showing your face and process.
Meet the Photographer – Reintroduce yourself with a fun fact, why you love photography, or how you started.
A Day in Your Life – Share a behind-the-scenes look at editing, prepping gear, or a session setup.
Before & After – Show an unedited vs. final photo to highlight your editing process.
Your Why – Talk about why photography matters to you.
Client Testimonial – Share a glowing review with an image from that session.
What’s in My Camera Bag? – Give insight into the gear you use and why.
Your Favorite Shoot Ever – Highlight a past session and what made it special.
Week 2: Client-Centric & Value-Based Posts
Engage your audience with helpful content and storytelling.
Session Sneak Peek – Share an image from a recent session with a caption about the experience.
Client Love – Post a heartfelt client story and why it resonated with you.
Common Client Concerns – Address a frequent hesitation (e.g., "What if my kids don’t behave?").
What to Wear Guide – Give outfit tips for different types of sessions.
Posing Tips – Show how small adjustments make a big difference in photos.
Mini Sessions Reminder – If you offer them, remind people when they can book.
Session Type Highlight – Talk about a specific type of session you offer and why clients love it.
Week 3: Interactive & Engagement-Boosting Posts
Get your followers involved with fun, engaging content.
This or That Poll – Let followers vote on backgrounds, outfits, or session types.
Ask Me Anything – Answer FAQs about photography or your business.
Caption This – Post a funny or sweet image and invite followers to caption it.
Flashback Friday – Share a past shoot and what you loved about it.
Your Dream Shoot – Describe an ideal session you'd love to book and invite inquiries.
Share the Love – Tag a fellow small business or vendor you love working with.
Booking Q&A – Answer the most common questions about your booking process.
Week 4: Sales-Driven, Yet Relatable Posts
Promote your services without feeling overly salesy.
Limited Spots Left – Create urgency by highlighting availability.
What Happens After You Book? – Walk followers through your client experience.
Your Favorite Image Lately – Share a recent favorite and why it stands out.
What Clients Say vs. What They Mean – A fun take on common client phrases.
Feature a Vendor – Spotlight a business you collaborate with (florists, planners, etc.).
Session Pricing Breakdown – Explain what goes into your pricing (without apologizing for it!).
Giveaway or Referral Offer – Encourage engagement with a limited-time incentive.
Share a Review + Call to Action – Post a client review and invite new inquiries.
Last Chance Reminder – Give one final nudge to book an upcoming session type.
How to Implement This Strategy
Mix and match these ideas based on what feels most relevant.
Schedule posts in advance to stay consistent.
Use storytelling and personal insights to make your captions engaging.
Get the Full 30 Days of Content Plan
Want a simple calendar format list of 30 social media prompts you can keep on your phone or desktop? Check out my full 30 Days of Content plan here: 30 Days of Content Guide
Final Thoughts
Social media doesn’t have to be overwhelming. By rotating through these 30 content ideas, you’ll always have something meaningful to share—keeping your audience engaged and your bookings steady.
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