At the beginning of every year, I sit down with one big question in mind:
Which of my offers are actually worth my time?
It’s easy to assume that every session type or service I offer is contributing to my bottom line, but when I break down the numbers, I always find surprises—some good, some not so good.
Maybe a high-ticket offer I assumed was my most profitable is actually eating up way too much of my time. Maybe a small upsell I introduced as an experiment turned into a quiet moneymaker.
If you’ve ever looked at your calendar and wondered, Is all of this even worth it?, it’s time to audit your offers.
Why Photographers Should Audit Their Offers Every Year
Most photographers build their pricing and packages around what “makes sense” in the moment. But over time, what worked last year might not be what’s best for this year’s business.
An offer audit helps you:
Identify hidden time drains – Some sessions take far more work than they’re worth.
Spot overlooked money-makers – Some offers might be quietly outperforming expectations.
Make strategic decisions – Instead of making emotional choices, you’ll have real numbers to guide you.
I’ve seen too many photographers burn out from holding onto low-value offers just because they felt profitable. The truth is, not all revenue is created equal. A $1,500 offer that eats up 10 hours per client might be a worse deal than a $600 offer that takes just one hour.
How to Audit Your Offers Without Getting Overwhelmed
The biggest hurdle? Actually tracking the numbers. Most photographers don’t sit down and calculate:
How much revenue each offer brought in
How many hours were spent fulfilling each one
What their true hourly rate was for each service
That’s why I created this free Offer Audit Spreadsheet—to help photographers like you see exactly which services are pulling their weight and which ones might need to be restructured, raised in price, or dropped entirely.
Grab the Offer Audit Spreadsheet
Instead of guessing, make data-driven decisions about your offer suite. Download the Offer Audit Spreadsheet and get a clear picture of which offers deserve your time—and which ones you can confidently let go.
Comments