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Marketing


The Power of Consistency
There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

Jill C Smith
Apr 142 min read
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Building a Marketing Plan for Your Photography Business
We agonize so many other parts of the job, when a really dialed in offer suite is going to ultimately get us booked.

Jill C Smith
Mar 281 min read
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Planting Seeds in Your Business
So many photographers make the mistake of believing posting to social media is all the marketing they need to do.

Jill C Smith
Mar 53 min read
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How I Average $460 an hour on Mini Sessions Using Pixieset
Mini sessions can transform your photography business when managed correctly.

Jill C Smith
Feb 222 min read
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6 Foot In The Door Offers For Photographers
Getting new clients can feel like an uphill battle—especially when they don’t know you yet. The hardest part of booking isn’t the session...

Jill C Smith
Feb 94 min read
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Raise Your Prices Without Losing Clients
Talking about pricing as a photographer can feel uncomfortable.

Jill C Smith
Jan 282 min read
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Feeling Stuck in Your Photography Marketing? Join the 6-Week Marketing Playbook Challenge
Join my FREE 6-Week Marketing Playbook Challenge today and start building a marketing plan that actually works.

Jill C Smith
Jan 62 min read
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Why Email Marketing Is Essential for Photographers (And How to Get Started)
Email marketing is one of the most powerful, overlooked tools in your photography business.

Jill C Smith
Dec 16, 20242 min read
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What to Post When You Have Nothing to Say: 30 Days of Social Media Content
As a photographer, maintaining a consistent social media presence is key to staying top of mind for potential clients.

Jill C Smith
Nov 18, 20243 min read
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How to Use Instagram as a Photographer (Without Feeling Like You're Just Shouting Into the Void)
Instagram can be an incredible marketing tool for photographers—when it’s used the right way.

Jill C Smith
Oct 7, 20242 min read
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Busy Season is Coming; 5 Ways to Prepare Now
As the busy season approaches, it's crucial for photographers to get ahead and ensure they're ready to meet increased demands. In the...

Jill C Smith
Aug 26, 20242 min read
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The 6 Emails Every Photographer Should Send
Email marketing is one of the most powerful ways to nurture leads, build trust, and convert potential clients into bookings. But sending...

Jill C Smith
May 28, 20242 min read
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